A number of people have expressed interest in how we use Clean Language in Sales, so I thought it would be helpful to occasionally discuss specific scenarios, to give a feeling of what it is like in practice. One of my frustrations with the sales arena is that people take techniques that work in one …
Following last week’s post describing a sales meeting, I’ve been asked why I don’t start the meeting out by asking the prospect for permission to do things in a different way. The idea being that after explaining my view that the traditional sales meeting setup doesn’t serve anyone, I’d get their buy-in to running the …
People have expressed interest in how we use Clean Language in sales, so I thought it would be helpful to occasionally discuss specific scenarios, to give a feeling of what it is like in practice. I’ve described one meeting of perhaps 20 we’ll have with this company over the next 2 years. In retrospect, it …
James Lawley needed a case study of modelling an expert for one of his courses. So in a side room at the Clean Conference in 2015 we sat down for a brief chat. I wasn’t expecting this to be useful for us, but in fact it is a great training tool and we use this …
