Clean Language and the Adoption Lifecycle

There’s been some discussion in the Clean Language groups about how to promote Clean. I see Clean as a disruptive innovation, and as such you can use various frameworks from the Technology sector for inspiration.

One that I’m particularly fond of is the Technology Adoption Lifecycle popularised by Geoffrey Moore.

Rather than write a long post about it, I thought I’d dry doing a video… this is my first attempt at doing something like this and I’d really appreciate feedback.

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